Wednesday, 7 April 2010

Indecision 2010 - Gene Hunt


During the weekend, Labour released a new poster featuring David Cameron in the guise of Gene Hunt to remind voters of Tory governance during the 1980s. At first glance, the poster seems to appear to be something of a late Fools, especially as The Guardian reported on Labour's latest range of election posters as an April Fools prank. Alas, the poster is genuine, and was unveiled by the Miliband brothers . The poster is was designed by 25 year-old Quagliozzi, and was the winning entry of a competition Labour held to find a new poster in the election campaign as a way to save money. This poster was the best entry in the competition. Out of a thousand.

The release of this poster could potentially backfire for Labour in that the Tories could gain thousands of more votes. The Tories have taken advantage of the poster by re-releasing it with a diferent slogan. Intending to highlight not just how much damage the Tories did to many parts of the country during the 1980s, but the political incorrectness of society at the time, Labour have gone and used a cult character that is highly popular with the public. Especially one that is considered an unlikely sex symbol. Not only has he gone and referenced a fictional character that is seen as a lovable rouge to fans of Life On Mars and Ashes to Ashes, but it also alienates those that do not watch those shows. It gives the impression that there are too many trendy assumptions at work here, that we all follow the 'cool' shows but don't have enough common sense. Those people would be unaware of the references Labour are trying to make in the poster; to them the poster gives the appearance that David Cameron looks cool. Not good, especially when many cultural aspects of the 1980s are currently in vogue.

This poster also highlights the childish name-calling that politicians have always resorted to in order to influence the simple minded. Why give the electorate a clear manifesto covering specific issues, answer questions without blathering like an idiot and be clear about ones ideology and views on the role of Government, when slinging mud at your opponents is much easier? Election campaigns always revolve around ridiculous PR stunts and advertising, as opposed to a serious examination of the current governments record or the main parties' policies.

Also, from a copyright infringement perspective, have Labour gotten permission by the BBC?

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